RedLaser for iPhone: A Barcode Scanning App to Beat All Apps
There must be something truly amazing with an iPhone app when it is able to reach two million downloads. No, we are not talking about a social networking app, we are actually referring to a paid barcode app. Selling for around .67 GBP, the app is able to top the charts by selling two million copies. That seems quite surprising since there are a handful of other useful apps, but people seem to think that a barcode app is more appealing. What is the secret to this wonder app?
Well, for starters, it has its own iPhone TV advertisement. Dubbed the RedLaser app, it is able to maintain close to a million active users at once. These have collectively done around fifty million scans. Occipital, LCC, the developer who brought this app to the world, must be doing something right.
The technology is compatible with first generation iPhones as well as 3G and 3GS models. It makes use of real time optical scan recognition, giving users the ability to view any bar codes in order to give shoppers the benefit of knowing what deals are up at any given time in a certain location.
Their 50 millionth scanned item was a Deuter Backpack coming from Germany. This happened May 8 of this year.
Another thing that may have helped the success of their app is the actual participation that Occipital allows from their users. The company released to developers and SDK of their app to allow them to make their own barcode scanning software that is based on the RedLaser technology.
For their latest update, Occipital now allows multiple item scanning as well as book scanning which is linked to the book database, WorldCat. For those on a diet, you will be glad to know that nutrition information can also be provided now with the use of food package scanning.
